Strikeback Technology

Strikeback Technology is a company that develops and engineers sports products. This company combines in-depth knowledge of the sports products and sports technology industries with expertise in software engineering and consumer electronics products.

The company has accumulated more than 15 years of experience in rapid prototyping, manufacturers auditing, sourcing materials, and starting assembly lines in places such as mainland China, North America, and Europe. As a result, it has a number of success stories to showcase, in which it has realized and implemented some of the wildest ideas of its customers.

Consequently, the company has had the privilege of collaborating on a variety of products, from entertaining smart toys to electronic wearables such as fitness trackers to innovative textile fabrics used in the recent Olympic Games in Paris.

Mission and Vision

Strikeback Technology’s mission is to support the sports industry by delivering know-how and high-quality, innovative products that can enhance performance and elevate the user experience. The company’s ambitions are to contribute to the gamification of the sports, sport entertainment sector continuously. The vision is to empower athletes and young sports enthusiasts worldwide with solutions that breathe fun but also inspire excellence and drive success.

Track Record

That said, over the years, the company has been highly privileged to provide technical inputs to and witness the manufacture and innovation of sporting goods from major brands such as e.g., Nike (NFL/MLB gloves, CR7 shin guards, Prince tennis equipment, Lotto & Puma goalkeeper gloves, Decathlon protective gears and footballs, Under Armour rugby textiles).

Additionally, the companies’ proven track record ranges from developing marketable patents to helping with high-level problem-solving and assisting companies in finding technological solutions and designing products (i.e., active product innovation).

Leadership and Future Outlook

The company is run by Belgian ambidextrous leader and sport enthusiast Jurgen NJ Van der Velde, MBA. Under his impulse, the company has invested heavily in an educational multi-sport platform Virtuo which is expected to be released at the end of this calendar year 2024.

The Virtuo platform is designed to be user-friendly, interactive and accessible to everyone, regardless of their skill level, which aligns with the company’s philosophy that sports should be accessible to all. This, together with the development of a mobile game and entering into targeted partnerships, makes Strikeback Technology’s future look bright.